Peter Mann takes a look at the benefits of bidding for a major sporting event. The world of major sporting events continues to evolve at a very fast pace. One of the most significant changes witnessed over recent months has been the recognition by many cities around the world that major events can be a new and important ‘route to market’. In other words, they see the global appeal that major events offer as an important part of a city’s strategy to raise its profile on the world stage.

PMP and Genesis have announced the merger of their businesses to form pmpgenesis. The deal unites the two specialist consultancy practices, creating one of the largest sport and leisure consultancies in the UK and Ireland, and strengthening Genesis’ successful business consulting division.

pmplegacy, working with the Centre for Olympic Studies and Research at Loughborough University, have recently been appointed by the National Audit Office (NAO) to assess the lessons learnt from the delivery of previous Olympic Games.

Members of the pmplegacy team have arrived back from a week in Delhi where they ran a programme of legacy planning workshops for those involved in the Delhi 2010 Commonwealth Games.