It builds upon the work undertaken by our own team as visiting lecturers, external examiners and guest lecturers at a range of academic institutes. pmplegacy director Andy Preece, for example, is a visiting fellow at the World Academy of Sport at Manchester Business School.

Our academic associates make a leading edge contribution to our work with clients across all five continents. They help to ensure that the advice we provide our clients is a rich blend of practical ‘hands on’ experience, honed from many years of bidding, planning and staging major events, and the valuable academic contribution that comes from specialist research.

We are pleased to showcase our links with the following academics and universities:

Professor Ian Henry, Director, The Centre for Olympic Studies and Research (COSR), Loughborough University, UK
COSR was established in 2004 and the aim of Centre is to promote and conduct academic research into Olympism and the Olympic Movement, and to disseminate an understanding of the ideals and values expressed through Olympism. Professor Ian Henry is the Director of the Centre and his principal research interests are focused on issues relating to sport and leisure policies, politics, and governance at transnational, national, urban and regional levels.

pmplegacy and COSR have recently worked together on lessons learned from previous Olympic Games for the UK National Audit Office. [link to this case study]

Guy Masterman, Head of Sport, Sheffield Hallam University, UK
Guy Masterman is the Head of Sport at Sheffield Hallam University and joined the university in September 2009 from Northumbria University. Prior to that he was at New York University where he was a professor of Sports Management and the UK Centre for Events Management, Leeds Metropolitan University.

Guy is a visiting professor at Shanghai University of Sport and at the Central University of Finance and Economics in Beijing and his research focuses on strategic event planning and legacies and sports marketing and sponsorship. He sits on various editorial boards, is a member of the Sheffield 2018 bid team and is a director of PSL (EIS Sheffield). He has authored four worldwide selling books in sport and event management, marketing communication and sponsorship

Ray Sleeman, Tourism Theme Leader, Faculty of Environment, Society and Design at Lincoln University, New Zealand
Ray is a tourism management consultant, lecturer on business planning for tourism and tourism theme leader at Lincoln University. Ray is currently working with other New Zealand universities developing a research agenda for the 2011 Rugby World Cup (RWC) in association with the organising company. One of the benefits being discussed with the university collaboration is the legacy of specific and relevant research on the RWC that could be used to evaluate and generate appropriate research for other major events in New Zealand. This builds on the contribution made by pmplegacy to the development of a Leverage and Legacy Plan for the 2011 Rugby World Cup for the Ministry of Economic Development. [link to relevant case study]